mul, India’s largest dairy brand, continues to raise the bar for global success. Following its impressive debut in the U.S. market, the brand now sets its sights on Europe. Jayen Mehta, Managing Director of Amul and the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), recently announced this ambitious move. As Amul gears up for this new milestone, it remains deeply committed to its cooperative roots and vision.
Amul’s U.S. Success and Expansion into EuropeAt the 11th Dr. Verghese Kurien Memorial Oration, Jayen Mehta reflected on Amul’s “highly successful” entry into the U.S. market. The positive reception of Amul’s milk in America has inspired the brand to extend its footprint to Europe—a region renowned for its dairy excellence.India, one of the world’s top dairy producers, is set to supply nearly one-third of the globe’s milk in the coming years. Amul’s commitment to offering protein-rich, organic, and chemical-free dairy products has earned it the trust of international consumers. To keep pace with this growing demand, the company is heavily investing in infrastructure and capacity expansion.
The Cooperative Model: India’s Revolutionary GiftJayen Mehta attributes Amul’s success to the cooperative model pioneered by Dr. Verghese Kurien, often referred to as the “Father of the White Revolution” in India. Mehta emphasized the transformative power of the cooperative ecosystem, which not only benefits farmers but also inspires similar models worldwide.With over 36 lakh (3.6 million) farmers as stakeholders, Amul remains a farmer-owned brand. The company collects a staggering 310 lakh liters of milk daily and operates 107 dairy plants across India. From producing over 50 diverse dairy products to selling 22 billion packs annually, Amul generates a remarkable turnover of ₹80,000 crore, creating a legacy of empowerment and sustainability.
ConclusionAmul’s journey from India to the world reflects the power of vision, innovation, and the cooperative spirit. By expanding into the European market after a successful U.S. debut, the brand continues to redefine the global dairy landscape. Amul not only uplifts millions of Indian farmers but also strengthens India’s position on the global dairy map. The future is bright for this iconic brand as it brings high-quality, trusted products to international consumers.
Hashtags#Amul #GlobalExpansion #DairyIndustry #EuropeanMarket #IndianDairy #CooperativeModel #FoodSafety #Dairy
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